30/01/2017 Localisation Transcreation 3 marketing campaigns that needed transcreation Language is an incredibly powerful tool, especially for those in professions such as marketing where the particular sentences, phrases and individual words used must all be meticulously selected to project… Read more
24/01/2017 International Business Transcreation Translation Understanding a new market in business If your business is well established in its own territory, there will soon come a time when you will look beyond your current market, wanting to expand into new regions.… Read more
05/01/2017 Transcreation Translation Transcreation – helping you go global Although transcreation services are often on the list of services provided by a translation agency; the two services are different. Translation Translating a text means that the meaning, images and… Read more
20/09/2013 Localisation Transcreation Transcreation: what is it and why do businesses need it? ‘Transcreation’ is one of the more recent buzzwords to come out of marketing meetings, along with ‘globalisation’. However, what exactly does it mean, and why should businesses consider it? As… Read more
