If you want to gain insight into the attitudes and behaviours of your global consumers, your questions will, of course, need to make sense. But aside from providing high quality translation, our team of linguists will also ensure your techniques are appropriate for your target market. So we’ll only ever assign you with a translator or interpreter who has a localised understanding of the culture you’re working with.
Whether you’re developing focus groups, individual interviews or observations, our market research translators will help you gather the best results possible from your qualitative methods. We’ll ensure questions are phrased appropriately and are aware of the varying sensitivities of particular cultures. We also provide transcription services and translation of your focus groups or interviews for full analysis. And interpreters for assistance with in-depth interviews, workshops or post-fieldwork translation.